In today’s competitive environment, professional copywriting provides a noticeable business benefit, ensuring clarity, impact and the delivery of an accurate message to your target audience.

RED FROG Copywriting empowers its clients by providing:

• the right words to use
• in the right context
• for the right audience
• for maximum impact

RED FROG Copywriting is a business which assists corporate, small business or private clients in articulating a message using the written word. It is intended to facilitate the process of transferring an ideology, message, instruction or general information into meaningful and powerful prose with the end result of positioning your audience to a particular point of view.

It is no longer enough for businesses to simply present themselves as ‘best they can’ but to recognise the advantages and long term impacts of using specialists like RED FROG Copywriting in order to send out the correct message to both its client base and competition from the outset.

There are a multitude of factors which need to be considered in the ultimate execution of these documents in order to successfully position your audience to where you want them to be. Some of the knowledge and expertise copywriters draw on include:

• Tone of language used – eg. firm versus aggressive
• Visual impact of document – balance and aesthetics
• Presentation choices – dot points versus table, bold versus underline
• Punctuation – placement and choice
• Paragraph length
• Ordering of information
• Quantity of information
• Impact of omitted information
• Complexity / simplicity of language
• Sentence length